Google Releases Vital Clue to How Search Results are Ranked
If your company has an online presence (and let’s be honest here, there are very few companies who don’t these days) then you’ve probably invested at least a little time or effort into Search Engine Optimisation (SEO).
SEO is the complex art of trying to stay ahead of the search engine algorithms that determine whose websites get the prime places on the Search Engine Results Pages. It is a complex and ever-evolving, yet rewarding art to master, and there are thousands of specialists out there who make a living doing nothing more than helping companies understand how to take advantage of what is known (and what is assumed) about the various search engines’ mysterious ranking algorithms.
Perhaps the most lucrative yet mysterious algorithm of them all, is Google’s – the world’s biggest search engine.
Google General Guidelines 2015 Released
There is a lot of debate about exactly how Google decides which websites make it into the top 10 results… because Google rarely discloses any public information about it. What we do know, however, is that Google employs a large network of people to test their search engine, and they report back on how good the results are using a set of guidelines.
Recently, Google published a very detailed document explaining their Search Quality Rating Guidelines – in other words, the guidelines their testing team follow when reporting on how well Google’s algorithm actually works.
They’ve published this document before back in 2013, but the version you can find here is their most recently-updated version, and is the one that most reflects the qualities they take into account right now in terms of how they rank websites in a search. If you want to stay ahead of SEO, this is probably going to be the most important document you could read right now.
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