6 ways to boost your recruitment efforts in 2019

February 19, 2019
By Lee Biggins, founder and CEO of CV-Library, the UK’s leading independent job

Are you planning to hire more people this year? Well, you’re not alone. According to CV-Library’s latest research, 72.2% of UK organisations say their level of recruitment is set to increase in 2019.

But, while this is a positive sign that the UK economy is growing, it also means that more companies are battling it out for the very best workers. As such, there’s more pressure on organisations to stay ahead of the game and remain competitive in the current market.

So, if you’re looking to boost your recruitment efforts in 2019, read on for our top tips on how to do so.

1. Develop your employer brand

According to our study, 54.5% of companies will focus on developing their employer brand this year and this strategy can certainly pay off. Today’s job hunters know what they want and certainly won’t settle for anything but the best opportunities, with the top employers.

With this in mind, you need to put yourself in the shoes of your candidate. What would you think of your company if you looked it up on Google? What does your website say about you? What tone are you using on your social media accounts? What will they find out on company review sites?

Taking control of your employer brand means owning the messaging that’s out there about your organisation. Essentially, you want to show that you have a great company culture and that you’re an employer that cares about your staff. So, make sure you’re shouting about key perks and any great employee stories online.

2. Target passive candidates

Unemployment is currently at its lowest rate for over 40 years, which means less people are actively looking for work. Because of this, it’s no longer enough to sit back in hope that job hunters will apply for your roles. Instead, you need to take a proactive approach to engaging with passive candidates.

Note that this isn’t necessarily the same as head-hunting. Your ultimate goal is to get people interested in your brand and you can achieve this through social media and by publishing eye-catching content.

What’s more, consider the types of events your target audience are attending. By building relationships with passive candidates, you’ll ultimately be building a talent pool for the future.

3. Focus on candidate experience

As mentioned earlier, candidates hold the power in the current market. Therefore, if you want to boost your recruitment efforts in 2019, you’ll need to focus on creating a great candidate experience.

This starts from the moment they look at your job advert, right through to when they come in and meet you for an interview. Consider key factors such as how long you’re taking to get back to applicants and how effective your interview process is. After all, if the entire process feels tedious for candidates, they’re likely to start exploring other opportunities, elsewhere.

Alongside this, think about the impression they’ll have of your company when they come into your office. Is someone there to greet them at the door? Are the interviewers polite and fair? In today’s climate, you can’t afford to put individuals off your roles by making small mistakes.

4. Streamline your application process

Further to the above, a massive part of the candidate experience is your application process. According to our research, 58.6% of hiring professionals understand that candidates don’t want to spend hours completing application forms.

What’s more, 60.7% of hiring professionals don’t think application forms are necessary these days, with 55.7% stating that a CV and cover letter provides enough information.

If you do require candidates to fill in an application form, try to make it as short and simple as possible to avoid any drop-offs and increase the amount of applications you receive.

5. Invest in the right technology

A huge part of boosting your recruitment efforts is about investing in the right tools to help you. Whether it’s a job board, Applicant Tracking System, or other HR technology, 89.5% of firms are planning on using technologies within their recruitment process in the next 12 months.

In particular, we’ve found that more companies are planning to invest in Artificial Intelligence, with 38.7% believing that it can help to speed up the time to hire and 27.4% that it can help to screen candidates effectively.

Consider what elements of the hiring process are taking up the majority of your time and think about which tools can help to boost your recruitment efforts as a result.

6. Measure success

Finally, it’s extremely important to set benchmarks and understand what success looks. After all, it’s all very well investing in all of the above, but if you don’t know whether it’s working or not, then how can you expect to boost your recruitment efforts?

Points to consider might include the average time to hire, the amount of clicks on your job adverts that convert into applications and the amount of offers you make that convert to hires.

In doing so, you should be able to pick out key areas of your hiring process that may not be working effectively, giving you the opportunity to fix them before it becomes a bigger problem.

Boost your recruitment efforts in 2019

Overall, if you want to attract, recruit and retain the very best workers in 2019, it’s important to put the time and effort into boosting your recruitment process.

So, take the above insights on board and consider what you can do to stand out from the competition and make the right hires this year.

 

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