How a Video Could Make Your Job Vacancy Stand Out – Tuesday’s Discovery Workshop
How many different techniques have you used to try and make a job vacancy really stand out to potential applicants?
Today, we’re taking a quick look at a popular (but largely un-exploited) method that many employers swear by: Video Adverts. Remember to leave your own thoughts and experiences in the comments box at the bottom of this article!
How Does a Video Advert Help You Attract Top Talent?
Everybody knows the standard formula of a vacancy advert – a written description, posted to as many job sites as possible, including a list of responsibilities, desired skills, and usually a short bit of company blurb and an idea of the offered salary.
There is nothing inherently wrong with this formula, but is it really enough?
Adding a video to your job adverts can really help you to create a personal connection with potential employees, and could help your company stand out against the thousands of other employers trying to win the top talent in town.
So what should you include, and how can it help? It’s really up to you – but here are three ideas to get you started. Please leave your own suggestions in the comments at the bottom.
1. A Message from Your Senior Team. Many CEOs and MDs would love to meet each potential candidate in person, but the fact is, there is simply not enough time. But what’s stopping you from recording a short welcome and introduction just once, which you can then share with potential applicants as many times as you like? It gives job seekers the chance to ‘meet’ your senior management team, and helps them to form their first impressions of your company’s structure and personality.
2. A Virtual Tour of the Company or Job Role. If you really want to help candidates explore what a job with your company might be like, why not give them a video tour? This could be either a tour of your company in general, or even more specifically, a tour of the department they will be joining – either way, it offers ‘behind the scenes footage’ of your company’s culture, and usually tells a much more compelling story than a paragraph of text.
3. Testimonials from Existing Employees. What most candidates want to know is if they’ll enjoy working for your company. Who better to tell that story than the real people who already work for you? Be careful not to sound scripted or insincere – you might want to simply give employees a few short prompts, and then let them freestyle their testimonials for a more authentic experience.
How to Embed a Video Into a Job Application
If you use People’s HR software, you can actually create videos and embed them directly into your live vacancies.
Why not watch this quick video and find out how easy it is to do?
Stay ahead with HR
Get free HR insights, expert tips and exclusive interviews, and start making more impact at work
HR Software Optimised for Beaches or Sofas
What would you do with the unrestricted freedom to work from anywhere? Would you stay in the office, work from your sofa or kick back and work from the comfort of sandy paradise? This 1min video is all about HR software optimised for beaches and sofas. Enjoy!
Will Your HR Software Survive the Mobile Revolution
Why HR Super Heroes Need ‘Responsive Design’
Embark on your most ambitious HR journey to date
This short video takes you through the different ways people helps you work smarter, challenge your abilities and get yourself noticed – all using one simple, stunning cloud-based platform.
What is the Bradford Factor?
Ever wondered how the Bradford Factor formula calculates your employees' absence scores? Check out this graphic to have the Bradford Factor calculation explained to you clearly.
So… Who Exactly ARE You?!
If you like the sound of People, but you’re not familiar with the name… then it’s only natural that you’ll have questions.
6 Reasons People’s HR System Delivers Something Different
So many HR systems claim to be different. But when you actually look at what they offer, it’s easy to see that they’re all selling the same old thing...
See People HR in action
View our short video demo
Get started absolutely free
No credit card required